Plus-Size Model in Glamour Brings Attention to Underserved Market

The fashion industry couldn't ignore them forever. An estimated 41 percent of U.S. women are larger than a size 14, making up a critical mass of buying power eager to covet clothes and, maybe, despite the recession, splurge on style. In this economy, what sense would it make to ignore millions of consumers? Yet just 10 percent of retailers cater to them. Only 16 percent of all retail sales come from the plus-size market, according to the NPD Group, a market research firm. And plus-size women rarely grace high-fashion runways, glossy magazine covers or major ad campaigns.

Which hot jean trends suit your body type? Hanna Radzikowska, Product Development Manager for Addition Elle gives the deets on which denium styles will work best for you!